Startup NOW founder Odette Larouche Hershkowitz, CEO and Fashion Designer for ODELARO, held its pre-launch event on January 17 at the Innovation Hub. Did you know that many women experience several weight fluctuations in their lifetime? The business idea for ODELARO | ALWAYS FITS! Adjustable Clothing™ came from the realization that women’s shapes and sizes are constantly changing, and because of this they don’t feel comfortable in their own skin, let alone their wardrobe. ODELARO | ALWAYS FITS! Adjustable Clothing™ offers high-quality, timeless garment pieces that are uniquely adjustable for a range of sizes. The main advantage of its products is the ALWAYS FITS!™ adjustable feature. One size covers 2 to 3 standard sizes. These wardrobe essentials provide comfort and confidence in easy-care, natural and sustainable fabrics. The garments can be mixed and matched and are made in the USA.
We congratulate Odette and wish her continued progress as she launches!