As I performed my twice a year ritual of re-creating the Pandora channels that I deleted the day after Thanksgiving to make way for my favorite holiday music channels, a tune I’ve heard before started playing. I had not paid close attention to the lyrics before. This time I did, for some reason. “It used to take a farmer a day to get town, now it takes a minute ’til his plane comes down because everything’s movin’ too fast, everything’s movin’ too fast, you better save your money because everything’s movin’ too fast”

 

As I started my trip out of town in December to go on vacation, the last thing I had enough time to do before putting my phone in “airplane mode”, was to quickly download a favorably rated $2.99 Kindle book that would teach me techniques to drive more views into my website and build a larger audience. Upon landing a couple of hours later, I quickly reconnected to link up to the suggested sites in the book that would help me conduct research on trending topics in entrepreneurship. One of the sites had been sold and changed names, but I was finally able to reach it. Some of the most valuable material I wanted to investigate was now behind a registration wall. Although one of the advantages that an electronic book allows is easy updates to the material in it, after a close look I realized this one had not been fully updated since it was published, some 4 years ago.

 

As I got back from vacation and into my office this year, I took a glance at the bookshelf behind my desk.  There’s a copy of “500 Social Media Marketing Tips” on it. It is the Winter 2014/15 edition. There’s also a copy of “Android Apps for Absolute Beginners”, second edition from 2013.

 

All these recent memories flashed through my mind over the weekend, as the song continued to blast on my home speakers. “I had a covered wagon, then a model T, I put them in the junkyard, they don’t jump enough for me because everything’s movin’ too fast, everything’s movin’ too fast, you better save your money because everything’s movin’ too fast”

 

I take a daily omega-3 supplement that my nutritionist sister recommended to me years ago. It has the highest purity level available in the industry of the components she wanted me to take. You can’t find this stuff on brick and mortar retail outlets. It arrives via mail subscription. I don’t take the full daily recommended dose, partly because I wanted to save a bit of money by spacing more the shipments, plus I think I’m healthy enough to not need it. Something has happened over the past few months, and I’ve built a backlog of boxes of the supplements. I must be forgetting to take them some days, not counting forgetting to take them with me on my two-week vacation. As I took an unusual full dose tonight, which if I continue to do daily, will deplete the overstock in about 4 months at the rate these things arrive, the song continued to play in my head. “You used to eat your spinach, now you never will, because you think it’s modern to take it in a pill because everything’s movin’ too fast, everything’s movin’ too fast, you better save your money because everything’s movin’ too fast”

 

I thought to myself, why should everything moving too fast prompt you to save your money? In the crazy fast world of continuous innovation we live in, is it because if you buy into something – a new technology, a new platform or product – there is a high risk that disruptions coming down the pike will render your investment worthless very quickly? Should you be saving your money and waiting for the next “technology-to-end-all-technologies” before you make a move? I remember a couple of decades ago when the cellular phone bill listed the minutes you had spent in each call you had made, and you would get charged accordingly. Back then I remember reading that in the future, phone calls would be free. In more ways than one, today they are. If you pay for access, you can essentially call anyone anywhere for as long as you like “for free”. The fear of expiration did not stop people from investing in cellular telephony as the technology developed and spread. A lot of money was spent – or better said – invested, taking us to where we are today.

 

To each one individually, depending on our situation, the urge to improve our lives with the realizable value any particular technology can provide overcomes most concerns about the money we have today. Our entrepreneurs thrive because we live in a society that points and drives the world to the future. I don’t really know what Peggy Lee and her guitarist husband had in mind about not “spending your money” when their hit single was released in 1946. One thing they accomplished for sure was releasing it with no expiration date in mind: “You used to talk of rockets shooting to the moon, I used to think you were crazy but I’m taking one at noon because everything’s movin’ too fast, everything’s movin’ too fast, you better save your money because everything’s movin’ too fast.”

Our View from the Top – Jan 15, 2019